Social Listening
The brand I selected is BMW, I chose this brand because I drive a BMW and I happen to love it, so I thought it'd be interesting to do a little more research to see what people are saying right now. First, I can tell you without any research that many long time BMW M car fans are not too happy with the grille of the new 2021 G80 M3. It being so big and different from past models has a lot of people a lot angrier than the average person would expect someone to be about a car. The companies' value proposition is very simple, super car like performance and luxury at an attainable price point. Along with this comes a pact like feel for other BMW owners, especially the ones with your exact car. Here are three examples straight from BMW's Instagram, one of which are not so happy about this new design, and another praising a different car they just released. In this bottom picture you can see three comments back to back where people are complaining about the new grille design.